A growing number of Users are drifting to cellular phones and tablets. The most recent trend shows advertisers and people are preferring mobile internet and ad-supported services on mobile platform. Twitter is boosting tweets on smartphones and tablet devices. Twitter has embraced a new mobile strategy recently on its own micro-blogging platform, which will enable advertisers to publish tweets on mobile apps and cellular site. Initially, only a restricted number of users will find encouraged tweets in their smartphones. Advertisers can now decide to target their favorite mobile platform for boosting tweets on various mobile devices such as iPhone, iPad, Android and many others. Earlier, promoted tweets were limited only to company’s paid subscribers.
Twitter has more than 100 million active users with a valuation topping 8 billion. However, the social media did not pursue competitive mobile marketing campaigns to market its tweets significantly and ramp up its earnings. Twitter’s promoted tweets should not create any disadvantage or contribute to less-favorable services or terms for customers. The testing of Twitter’s new support on mobile programs was launched three weeks ago, and the response has been quite positive. Mobile device Targeting is fantastic for brands to boost its presence and reach out to a particular mobile user. By way of instance, mobile game and program sellers are now able to pinpoint particular sort of users, that are very likely to purchase their merchandise.
How to monetize mobile traffic? Sponsored tweets will Appear in the timeline only once. Tweets that are relevant will be shown, otherwise twitter users may reject it in their own timeline with a swipe. The newest mobile version of encouraged tweets is user friendly and replaces another support, Quick Bar, which was released by twitter this past year. Twitter’s change from website to cellular advertising comes after the launch of Facebook advertisements for cellular phones. But, Facebook and Twitter lags behind Google concerning marketing and advertising on mobile platform. Google has posted 4 billion in revenues accrued from mobile marketing in 2012, according to a market research company. Nearly 55 percent of Twitter users comprising over 100 million monthly active users access the Micro-blogging platform over cellular phones. Advertising accounts for the majority Of Twitter’s earnings. The company generated revenue from advertisements valuing 139.5 million in 2011, based on earnings estimates. Twitter’s advertisement Revenues are anticipated to grow from 86.3 percent to 259.9 million annually. Facebook Receives about 85 percent of its revenue from advertisements on its site and Is also testing mobile marketing services.